Our passion is applying our resources & experience, for the benefit of Artists & Reggae lovers everywhere.

OUR CLIENTS:

- General Listeners & Industry members who want to improve their musical experience.                                                                                 

- Artists & Bands working in the studio, fine tuning their craft, and trying to get themselves out there.                                                                  

- Performers & Presenters (from Players &  Brands, Promoters & Festival Producers) who have enjoyed success, but just don't have enough hours in the day to fulfill their vision (and want help).

All these folks have in common the dream of greater Unity & Cooperation. They appreciate the value of Teamwork in getting things done.

They're striving for better, not looking for handouts, and recognize that they are ultimately responsible for their own success.

SOME BACKGROUND

Founder & CEO Kyle Russell began as a listener, became a player, and created the award-winning Dub Station band. The group has traveled the U.S. & internationally (including Jamaica!), backing literally hundreds of acts. From early in the game, Russell began booking & developing talent, songwriting with band mates and releaseing a handful of CD's over the course of the years. Airplay was garnered at hundreds of stations, and the positive feedback includes coverage in the Press, from Billboard to the Boston Globe.

Formalizing his efforts under the umbrella of KRucial Reggae, Russell has assembled a team of staff and third party professionals that have given him a reputation as a "get things done" kind of guy. On the Board of RAW for 6 years, Kyle hosted the (10th Anniversary) Reggae Ambassadors Worldwide Conference, as well as KRucial Fest - booked hundreds of Artistsa for a combined total of 18 years (through two weekend venues) - and organized various tours for emerging & established talent, criss-crossing the U.S. (and traveling internationally).

KRucial Reggae - along with Reggae4i & ReggaePR are a consortium of industry brands (now including BigUp Radio), which have become fixtures in the genre. Our roster of supported Artists, as well as Label & professional clients is growing, and with good reason. We savor collaborations...how can we help YOU (as a fan, promoter, brand or musician) deepen (or expand) how you manage (and share) your Reggae experience?

SEND US A NOTE - CONTACT US HERE.